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The supermarkets haven’t just stopped opening supermarkets. As the Grocery Retail Structure 2017 shows, with the exception of M&S, they’re struggling to grow on the convenience side too.

Morrisons quit two years ago, of course. The Waitrose push into convenience has come to a halt. And Sainsbury’s opened only eight stores last year, with CEO Mike Coupe admitting, after promising to open 50 to 60 stores a year, it is struggling to find suitable sites. As to Tesco, while it added 41 stores, most were One Stop franchisees.

Instead, franchising is increasingly seen as the new route to growth for the big four, particularly if they can convert lucrative sites from smaller rivals.

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