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Britain’s Biggest Brands 2017 – Free to download now!

2017’s rankings show big hitters struggling with upheaval. And that’s before Brexit comes into play

At a time when established power structures the world over are being blown apart, Britain’s biggest brands are facing their own struggle with change. Each of the top six brands has seen value and volume sales slide, with an eyewatering £154.3m wiped off their combined value. Warburtons and Birds Eye, in particular, suffered a torrid 2016 with sales down 9.3% and 5.3% respectively, while Coca-Cola shed a further £37.2m following 2015’s £30.1m reversal.

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